Build-A-Bear Workshop (BBW) is an Amazon resistant hands-on interactive retailer offering "make your own stuffed animal" and related products. The company is managed into three segments: direct-to-consumer, international franchising, and commercial. BBW operates 371 stores globally and 104 franchise locations. Also, products sold on the company, third-party, and franchisee e-commerce sites, including retail locations under wholesale agreements. The hands on interactive experience makes Build-A-Bear Amazon/internet resistant.
Summary
Build-A-Bear is moving the correct levers (productivity+ profitability+ capital structure) to drive a higher future ROE and stock price.
Historical and relative extreme deep value discounts for sales,