ION set to air Athlos NYC live on Oct. 10, Brooks Running Shoes to be presenting sponsor
MWN-AI** Summary
ION is set to debut as the domestic linear broadcast television partner for "Athlos NYC," a groundbreaking women's-only track and field event, on October 10, 2025. This event marks a significant milestone in promoting women's sports and is the result of a multi-year partnership between Scripps Sports and the ATHLOS league.
Brooks Running Shoes has signed on as the presenting sponsor for the live telecast, recognizing the importance of elevating women's sports. The event features an impressive lineup of elite athletes, including Faith Kipyegon, Keely Hodgkinson, and Masai Russell, as well as long jump competitors Tara Davis-Woodhall and Jasmine Moore, among others. Brian Norris, Scripps chief revenue officer, emphasized Brooks Running's alignment with the values of authenticity and the pursuit of potential, reinforcing the idea that women's sports deserve the same recognition as their male counterparts.
The Athlos NYC event will kick off at 7 p.m. ET from Icahn Stadium in New York, following qualifying events set to take place in Times Square. This event is historic, being ATHLOS' first-ever field competition, designed to provide a unique blend of athletic competition and entertainment, akin to a music festival celebrating extraordinary female athletes.
ION's commitment to women's sports extends beyond Athlos NYC, as it continues to feature top-tier women's sporting events, including partnerships with the WNBA and NWSL. ION reaches over 128 million homes through various broadcasting platforms, aiming to further connect fans with women's sports.
For more details on this innovative event, including additional coverage and athlete profiles, fans can visit the ATHLOS website or tune in to ION on the event date.
MWN-AI** Analysis
As ION prepares to broadcast the inaugural Athlos NYC event on October 10, 2025, a strategic investment opportunity arises, particularly for those interested in sectors related to sports media, apparel, and women’s athletics. This groundbreaking women-only track and field competition, featuring elite athletes, marks a significant step toward enhancing visibility and sponsorship in women’s sports.
Investors should closely monitor ION Entertainment (a subsidiary of The E.W. Scripps Company, NASDAQ: SSP) as it expands its portfolio with partnerships that promise increased viewership and engagement. The live event could bolster ION's rating metrics, drawing attention not only to its sports programming but enhancing its overall brand recognition as a network dedicated to diverse content. The anticipated rise in engagement metrics may lead to elevated advertising revenues, a primary revenue driver for networks.
Brooks Running, as the presenting sponsor, reinforces its commitment to women in sports, setting an example of corporate social responsibility that can appeal to consumers' growing preference for brands that align with social causes. With Brooks being a subsidiary of Berkshire Hathaway, this partnership could strengthen the brand’s market position, potentially increasing sales as visibility expands.
Additionally, the ATHLOS event aligns with a broader trend of increased investment in women's sports, which often yields high returns. As Scripps continues to forge partnerships within women’s sports, investors may find value in exchange-traded funds (ETFs) focused on sports, media, or lifestyle brands aligned with the burgeoning women’s sports movement.
Overall, the Athlos NYC on ION highlights an evolving landscape where media rights, sponsorship, and audience engagement converge, marking a lucrative opportunity for those willing to invest in the future of women's sports.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
ATLANTA , Oct. 09, 2025 (GLOBE NEWSWIRE) -- ION makes its debut as the domestic linear broadcast television partner for Athlos NYC , a first-of-its-kind women’s-only track and field event, on Friday, Oct. 10, marking the beginning of a multi-year partnership between Scripps Sports and the ATHLOS league.
Brooks Running Shoes has signed on to be the presenting sponsor of the telecast, which has attracted the best-of-the-best in the track and field world.
Headliners include an elite lineup of athletes: Faith Kipyegon, Keely Hodgkinson, Masai Russell, Marileidy Paulino and Brittany Brown on the track side, as well as Tara Davis-Woodhall, Jasmine Moore, Monae’ Nichols and Quanesha Burks, who will compete in the long jump.
“Brooks Running Shoes is the perfect presenting partner for Athlos NYC on ION. They are a brand that shares Scripps’ belief that women’s sports deserve the same stage, spotlight and respect as any other,” said Brian Norris, Scripps chief revenue officer. “Like Athlos and ION, Brooks celebrates authenticity, grit and the pursuit of potential. This partnership is about connection – across real brands, real athletes and real purpose. With Athlos NYC on ION, Brooks is aligning with more than a moment – they are connecting with a movement, and that’s the kind of energy we’re building at Scripps for both brands and fans.”
Athlos NYC on ION kicks off at 7 p.m. ET, live from New York’s Icahn Stadium. This is ATHLOS’ first-ever field competition, of which qualifying will take place in Times Square on Thursday, Oct. 9.
ATHLOS joins Scripps Sports’ robust lineup of top women’s sports, including partnerships with the Women’s National Basketball Association (WNBA) and the National Women’s Soccer League (NWSL). Also coming later this fall to ION is the Elevance Health Women’s Fort Myers Tip-Off – a premier early-season college basketball tournament. ION is available on pay TV, connected TV, free ad-supported streaming platforms and over-the-air in more than 128 million homes.
Media contacts: Jim Weiss, 770-722-2142, jim.weiss@scripps.com
About Scripps Sports
Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women’s National Basketball Association (WNBA), the National Women’s Soccer League (NWSL), the National Hockey League’s (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the new Utah Hockey Club, the Las Vegas Aces of the WNBA and the NCAA’s Big Sky Conference. Scripps Sports is owned by The E.W. Scripps Company (NASDAQ: SSP).
About ION
A leading general entertainment network, ION’s lineup features major cable and broadcast shows, original series, live sports and special event programming. ION is part of The E.W. Scripps Company (NASDAQ: SSP), a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in more than 40 markets.
About ATHLOS
ATHLOS is a first-of-its-kind track invitational bringing together the fastest women in the world to compete for the largest prize purse ever for a women’s-only track and field event. ATHLOS provides fans a unique way to experience and celebrate the world’s fastest women, marrying the competition of a track and field meet with the entertainment of a music festival to fully celebrate these incredible athletes as they reach for new heights in the sport. For more information, visit ATHLOS.com.
About Brooks Running
Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f0b007ed-c20a-4f41-9b34-80a72988d183
FAQ**
How will the partnership between ION and ATHLOS impact viewership numbers for women's sports on linear television, particularly given the backing of the E.W. Scripps Company (The) SSP?
What marketing strategies is Brooks Running Shoes implementing to leverage their presenting sponsorship of ATHLOS NYC through the E.W. Scripps Company (The) SSP's platforms?
Considering Scripps Sports' investment in women's athletics, how does the ATHLOS NYC event align with their long-term growth strategy under the E.W. Scripps Company (The) SSP?
What unique features of the ATHLOS NYC event are expected to engage audiences and sponsors, enhancing its profile as part of the E.W. Scripps Company (The) SSP's sports portfolio?
**MWN-AI FAQ is based on asking OpenAI questions about E.W. Scripps Company (The) (NASDAQ: SSP).
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