Introduction:
Off-price retailers purchase the inventory that is left behind when retailers cancel orders or brands have a surplus of a particular product. Unlike regular retailers, they place orders well into the season when the trends are established. There appears to be an inherent advantage to this strategy since such retailers can respond to changing trends quickly and keep stock of the customer’s needs.
Unlike other brick and mortar retailers like Macy’s (M), Kohl’s (KSS), JC Penney (JCP), etc., Off-price retailers like Burlington Stores (BURL), TJX Companies