The self-storage industry and Jernigan's positioning
Storage space is quickly becoming a necessity for many US homes. As home designs change, finding a home large enough to hold everything an individual or a family owns is getting tougher.
The answer to this problem is self storage and for many families, it is advantageous to rent a storage unit that is much cheaper than a mortgage. In addition, business owners are renting more and more storage to store their archives and excess items for later use.
In terms of investment, owning a self-storage business is an