JOLLIBEE AND KATSEYE KEEP THE JOY COMING WITH NEW MERCH DROPPING TODAY, OCTOBER 20 AND A CONCERT TICKETS SWEEPSTAKES STARTING OCTOBER 23
MWN-AI** Summary
Jollibee and the global girl group KATSEYE are launching a second exclusive merchandise collection today, October 20, 2025, at 9 a.m. PST, celebrating the immense popularity of their KATSEYE Special Korean BBQ Chicken offerings. The collaboration follows the success of their initial merch launch and the debut of items like the Korean BBQ Chicken Sandwich, which sold out in various markets earlier this year. The new collection, available only on the Complex Shop, features three limited-edition items: a sporty "Chickenjoy 100% Gnarly" Jersey Tee, a bold oversized "Chickenjoy 100% Gnarly" Hoodie, and a pre-order "Shared Dream" Corduroy Bomber Jacket.
Additionally, starting October 23, fans can participate in a sweepstakes to win concert tickets for KATSEYE’s "Beautiful Chaos" North American tour in select cities, including New York, Washington, DC, and Toronto. This giveaway is exclusively open to Jollibee Rewards Members, who can enter via a personalized email link or through their accounts.
Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America, emphasized the partnership's aim to foster joy and connection through food, fashion, and music. As Jollibee continues to expand its brand reach, the collaboration with KATSEYE reinforces its commitment to creating engaging experiences for fans.
With Jollibee's recent accolades, including being named "Best Fast Food Fried Chicken" by USA TODAY for two consecutive years, and KATSEYE's rising international prominence, both brands are keeping the excitement alive while delivering bold flavors and memorable experiences to their enthusiastic fanbase.
MWN-AI** Analysis
As a financial analyst, it is important to examine market trends and consumer behavior surrounding the recent collaboration between Jollibee and KATSEYE. The launch of their second exclusive merch collection today, October 20, and the upcoming concert ticket sweepstakes starting October 23, create unique investment opportunities for stakeholders in the fast-food and entertainment sectors.
Jollibee’s recent accolade as "Best Fast Food Fried Chicken" by USA TODAY not only enhances its brand image but also positions it favorably against competitors. Such recognition can attract a broader customer base, particularly among younger consumers, which is vital given the rising trend of brand loyalty among this demographic. The combination of a popular global girl group and merchandise that resonates with fans adds a fresh layer of engagement, potentially translating to increased foot traffic and sales.
The release of exclusive merchandise, like the “Chickenjoy 100% Gnarly" Jersey Tee and the oversized hoodie, plays into the current market trend of fashion collaborations in the food industry, which can generate buzz and social media virality. The limited availability creates a sense of urgency among consumers, stimulating immediate purchases and fostering a trend of collectible consumer goods.
Additionally, the sweepstakes for concert tickets can further drive customer engagement, particularly among Jollibee Rewards Members. By incentivizing membership sign-ups, this campaign can expand Jollibee's database for targeted marketing, enhancing customer retention.
Investors should observe sales data from this merchandise drop and the outcomes of the sweepstakes, as they can serve as indicators of consumer behavior and overall brand health. Overall, the strategic collaboration between Jollibee and KATSEYE illustrates a forward-thinking approach that capitalizes on cultural trends, presenting a promising outlook for investors interested in dynamic and innovative marketing strategies.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Second exclusive collection and KATSEYE tickets giveaway celebrate the record-breaking success of the KATSEYE Special Korean BBQ Chicken product launch and the brands' shared spirit of joyful connection.
WEST COVINA, Calif., Oct. 20, 2025 /PRNewswire/ -- After back-to-back hits, Jollibee – recently crowned "Best Fast Food Fried Chicken" by USA TODAY for the second year in a row – and global girl group KATSEYE are turning up the joy once again. Following the sold-out success of their first merch collaboration and the delicious debut of the KATSEYE Special: Korean BBQ Chicken Sandwich and Fried Chicken, the duo is back, starting with a second merch collection that drops today, Monday, October 20, at 9 a.m. PST; then, beginning Thursday, October 23, fans can enter a sweepstakes to win highly coveted tickets to a KATSEYE concert in select cities on the group's "Beautiful Chaos" North American tour.
The second Jollibee x KATSEYE Merch Collection will officially go live at 9 a.m. PST, with items exclusively available on the Complex Shop while supplies last. Designed for fans who bring equal parts flavor and flair, the new lineup delivers bold energy and cool comfort across three limited-edition pieces:
- "Chickenjoy 100% Gnarly" Jersey Tee – Sporty, playful, and streetwear-ready, this cream jersey offers a relaxed fit for fans who want their style as iconic as a bucket of Chickenjoy.
- "Chickenjoy 100% Gnarly" Hoodie – Effortlessly bold, this oversized black hoodie serves up peak tour vibes — cozy enough for the airport, cool enough for the pit.
- "Shared Dream" Corduroy Bomber Jacket (Pre-order, only) – A collectible standout in slate blue with tan sleeves and red-and-white trim, this corduroy retro-inspired jacket features the iconic Shared Dream logo, blending streetwear edge with varsity cool. Expected ship date: Nov. 11.
Then, on October 23, the joyful dining brand will host the Jollibee x KATSEYE Beautiful Chaos Tour Ticket Giveaway Sweepstakes, giving fans the ultimate chance to experience the captivating girl group live. Open exclusively to Jollibee Rewards Members, the giveaway invites both new and existing members to enter through a personalized email link – either upon sign-up or via their Jollibee Rewards account. Jollibee fans and KATSEYE EYEKONS can enter between October 23 and November 9. Once they complete the opt-in form, they're in the running to win two tickets to a sold-out KATSEYE concert in one of these nine select cities across the group's highly anticipated North American tour:
- United States: New York, NY; Washington, DC; Sugar Land, TX; Irving, TX; Phoenix, AZ; Seattle, WA; San Francisco, CA; and Los Angeles, CA
- Canada: Toronto
"From bold fans and flavors to fresh music and fashion, every part of this partnership has been about celebrating joy, connection, and creativity," said Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America. "The response from our fans has been incredible, and this second drop and sweepstakes are our way of giving back — and keeping that joyful spirit going."
Designed to be fan-first and a lot of fun, both the second merch collection and sweepstakes build on the 'gnarly' debut of the Jollibee X KATSEYE Korean BBQ menu collab, which launched in mid-September. Due to unprecedented customer demand, the new sweet, spicy, and saucy menu star sold out in several markets shortly after launch. All stores have since been replenished; however, this is a limited time offering, so don't wait too long to savor this bold fried-chicken sensation that's taken social feeds by storm!
Jollibee, the flagship brand of the Jollibee Group, is a global restaurant company committed to spreading the "joy of eating" to everyone. Beloved for its unique flavors, universally loved offerings like its crispy, juicy Chickenjoy fried chicken, and welcoming service, Jollibee has cultivated a loyal following across generations and cultures. With its KATSEYE partnership, a second USA TODAY accolade, and a wave of fan enthusiasm spanning food, fashion, and music, Jollibee continues to prove that a joyful spirit, delicious food and a loyal fan community never go out of style.
To stay up to date on all things Jollibee, including upcoming store openings, product launches, and other exciting news, follow @jollibeeus on Facebook and Instagram and @jollibeeusa on TikTok.
KATSEYE – comprising Daniela (Cuban/Venezuelan-American, from Atlanta, GA), Lara (Indian, from New York, NY), Manon (Ghanaian-Italian, from Zurich, Switzerland), Megan (Chinese-American, from Honolulu, HI), Sophia (Manila, Philippines), and Yoonchae (Seoul, South Korea) – has quickly risen to international prominence with their captivating performances, unique sound, and dedicated fanbase. A powerhouse of diverse talent, KATSEYE embodies the spirit of modern pop, inspiring millions with their music and message. To learn more, subscribe to updates at katseye.world or follow them at @katseyeworld on?Instagram,?TikTok,?YouTube, and?X.
About Jollibee Group
Jollibee Foods Corporation?(PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio which includes 19?brands (the "Jollibee Group") with over 10,000 stores and cafés across 32 countries.
The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and in Botrista, a leader in beverage technology.?
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The?Company?has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a four-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
To learn more about the Jollibee Group, visit www.jollibeegroup.com.
SOURCE Jollibee
FAQ**
How does Jollibee Foods Corp ADR JBFCY plan to leverage the popularity of the KATSEYE partnership to drive sales and market share in the competitive fast-food sector?
What insights can be drawn from the success of the KATSEYE Special Korean BBQ Chicken product and its impact on the overall brand perception of Jollibee Foods Corp ADR JBFCY?
In what ways does the new merchandise collection contribute to the brand loyalty of Jollibee Foods Corp ADR JBFCY, especially among younger consumers?
How might the concert ticket sweepstakes enhance Jollibee Foods Corp ADR JBFCY’s customer engagement and reward program effectiveness?
**MWN-AI FAQ is based on asking OpenAI questions about Jollibee Foods Corp ADR (OTC: JBFCY).
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