Jollibee (JBFCF) and (JBFCY) is a fast food operator based in Philippines. Beside its flagship brand Jollibee, it also operates several other restaurant brands: Burger King, Hard Rock Cafe, Chowking, Red Ribbon, and a few others.
In recent years, Jollibee has been expanding globally, and its recent restaurant opening in Toronto shows that the company holds strong consumer appeal (the initial average wait time was reported to be 9 hours).
Jollibee may seem like a good investment, but there have been a few missteps along the way. In my opinion, investors should wait