Victoria's Secret store. Source: Fortune
The retail reckoning is nearing. Traditional retailers are having trouble attracting customers to their stores. Several are having to engage in promotions to drive traffic, which is hurting profit margins. L Brands (LB) and Victoria's Secret are caught in the middle of it. The company's Bath & Body Works brand is growing revenue by double digits. However, revenue from Victoria's Secret and other brands is in decline. L Brands has resorted to offering promotions, which may have helped stem the revenue slide, but it has crimped margins.
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