Laird Superfood® and Bluestone Lane Partner to Introduce Mushroom Performance Coffee Drinks Made Onsite
MWN-AI** Summary
Laird Superfood®, a leader in functional coffee and superfood products, has partnered with Bluestone Lane, a renowned Australian-inspired café chain, to launch a new line of Mushroom Performance Coffee drinks. The Laird Superfood Latte and Laird Superfood Mocha, made with functional mushrooms, are now available at over 50 Bluestone Lane locations across the U.S. These iced drinks are formulated with clean, beneficial ingredients that aim to optimize energy levels.
The Laird Superfood Latte combines espresso with the brand's Sweet & Creamy Creamer infused with functional mushrooms, while the Mocha features espresso paired with a new Mocha Creamer. Both drinks incorporate organic mushroom extracts known for their health benefits: Chaga for stress defense, Lion's Mane for cognitive support, Maitake for immune function, and Cordyceps for energy enhancement.
Andy Stone, Chief Brand & Culture Officer at Bluestone Lane, expressed enthusiasm for this collaboration, emphasizing a shared commitment to wellness and innovative, purposeful ingredients. Laird Hamilton, co-founder of Laird Superfood, shared his excitement, seeing the partnership as an opportunity to expand the reach of their health-focused products.
According to Jason Vieth, CEO of Laird Superfood, partnering with Bluestone Lane aligns with their mission to make plant-based energy accessible, enhancing coffee culture with products that promote overall well-being. The Laird Superfood Latte and Mocha are priced at $7.45 and $7.95, respectively, offering consumers a delicious and nutritious way to enhance their daily coffee routine.
Together, Laird Superfood and Bluestone Lane are transforming the coffee experience by merging quality coffee with functional health benefits, appealing to a growing demographic of health-conscious consumers.
MWN-AI** Analysis
Laird Superfood® (NYSE: LSF) is making strategic moves that could bolster its market position, particularly through its recent partnership with Bluestone Lane to launch Mushroom Performance Coffee Drinks. This collaboration emphasizes a growing trend in the coffee industry: the fusion of health and wellness with daily beverage consumption. By incorporating functional mushrooms known for cognitive and immune support into its offerings, Laird Superfood taps into the lucrative functional foods market, which is expected to continue expanding as health-conscious consumers seek more than just caffeine in their coffee.
The introduction of Laird Superfood Latte and Mocha at Bluestone Lane’s 50+ U.S. locations not only enhances Laird's product lineup but also introduces its brand to a broader audience. The pricing strategy—$7.45 for latte and $7.95 for mocha—positions these products as premium options, appealing to consumers willing to invest in their health and wellness. However, the success of this strategy will hinge on consumer acceptance and the ability to communicate the benefits of these functional ingredients effectively.
Investors should monitor the development of this partnership closely. If consumer interest translates into robust sales, Laird Superfood may see positive momentum in both revenue and stock performance. Additionally, as Bluestone Lane continues to grow its footprint, Laird Superfood stands to benefit from increased visibility and customer engagement.
In summary, Laird Superfood's strategic partnership with Bluestone Lane showcases an innovative approach to capturing the health-conscious coffee market. For investors, this signifies potential for growth, though they should remain vigilant of market trends and consumer responses. As the health and wellness trend continues to evolve, Laird Superfood's dedication to quality, sustainable ingredients positions it as a likely beneficiary of this shift.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Available Now in All 50+ Locations of Bluestone Lane Cafés and Coffee Shops, the Iced Coffee Drinks are Made with Clean, Functional Ingredients to Optimize Energy
BOULDER, Colo. , June 4, 2025 /PRNewswire/ -- Laird Superfood , Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with minimally processed ingredients, has partnered with Bluestone Lane , the Australian-inspired specialty coffee roaster and café chain, to offer Laird Superfood Latte and Laird Superfood Mocha, iced coffee drinks with functional mushrooms at all 50+ United States locations from Manhattan Beach to Madison Avenue. Additional original hot beverages made with Laird Superfood Creamer with Functional Mushrooms will be introduced in the fall.
Laird Superfood Latte combines espresso with Laird Superfood Sweet & Creamy Creamer with Functional Mushrooms ; Laird Superfood Mocha is made with espresso and a debut product, Laird Superfood Mocha Creamer with Functional Mushrooms. Both new drinks contain the organic mushroom extracts Chaga (to support stress defense), Lion's Mane (to support cognition), Maitake (to support immune function), and Cordyceps (to support energy).
"Growing up in Australia , surf and beach culture was central to my life — and Laird Hamilton was a legend we all admired for his fearlessness and drive to push limits," said Andy Stone , Chief Brand & Culture Officer, Bluestone Lane. "Now, as we explore more functional and purposeful ingredients at Bluestone Lane, it's a full-circle moment to collaborate with Laird, Gabby Reece, and their incredible team. Together, we've developed two delicious new drinks using Laird Superfood's performance creamers — a powerful blend of functional mushrooms designed to fuel both body and mind. This partnership brings together shared values of wellness, innovation, and living with intent."
"What an amazing opportunity for Laird Superfood to work with Bluestone Lane coffee shops and be able to share the product that came from my kitchen with even more people," said Laird Hamilton, big-wave surfer and Co-Founder of Laird Superfood.
"Partnering with Bluestone Lane is a natural extension of our mission to make functional, plant-based energy accessible in everyday moments," said Jason Vieth , CEO of Laird Superfood. "By aligning our premium, functional mushroom creamers with Bluestone Lane's commitment to quality coffee culture, we're offering customers a delicious way to fuel their day with real, nourishing ingredients that have functional benefits for the mind, body, and overall well-being."
The Laird Superfood Latte and Laird Superfood Mocha iced drinks are available now at all 50+ Bluestone Lane locations in the U.S. at $7.45 and $7.95 , respectively.
For more drink announcements, follow @LairdSuperfood and @BluestoneLane on Instagram, @LairdSuperfood and @BluestoneLane on TikTok, and visit LairdSuperfood.com and BluestoneLane.com .
About Laird Superfood ®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton , the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece , the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.
About Bluestone Lane
Bluestone Lane is a New York -born, Australian lifestyle and hospitality brand, renowned for its premium coffee shops and cafés across the United States . As a celebrated US Champion in specialty coffee roasting, Bluestone Lane has been recognized as one of Inc. 5000's fastest-growing private companies. Embracing a philosophy centered around superior coffee, elevated experiences, and healthier menu options, the brand is at the forefront of revolutionizing American coffee culture. With a focus on high-quality ingredients and world-class hospitality, Bluestone Lane treats its patrons as locals, not customers, offering a more personalized and engaging experience. Founded by Melbourne native Nick Stone , Bluestone Lane was created to bring a meaningful connection to the café culture in America, transforming daily routines into cherished rituals. The brand also extends its commitment to quality through a comprehensive range of Consumer Packaged Goods (CPG), including whole bean coffee, compostable espresso pods, teas, baked goods, and cold-pressed juices. For more information, visit www.bluestonelane.com and follow us on Instagram and TikTok.
PRESS CONTACT
Brooke Cashin
brooke@stanton-company.com
702-306-7808
SOURCE Laird Superfood
FAQ**
How does the partnership between Laird Superfood Inc. (LSF) and Bluestone Lane enhance the brand's ability to penetrate the functional beverage market?
What are the long-term goals for Laird Superfood Inc. (LSF) and Bluestone Lane after the initial success of the Laird Superfood Latte and Mocha offerings?
How does Laird Superfood Inc. (LSF) plan to leverage the health benefits of functional mushrooms in marketing its new products at Bluestone Lane locations?
What consumer feedback mechanisms will Laird Superfood Inc. (LSF) and Bluestone Lane implement to measure the success of their collaboration and product sales?
**MWN-AI FAQ is based on asking OpenAI questions about Laird Superfood Inc. (NYSE: LSF).
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