2024-02-14 15:30:45 ET
Summary
- LiveRamp is a key player in enabling marketers to deliver advertisements across devices and channels, driving the demand for omnichannel marketing.
- The company's identity resolution platform allows marketers to target consumers across various channels and create comprehensive consumer profiles.
- LiveRamp's graph contains 200 million users, matching the size of graphs offered by Google, Facebook, and LinkedIn, giving it a competitive advantage.
Investment Thesis
Read the full article on Seeking Alpha
For further details see:
LiveRamp: Leading The Charge In Omnichannel Advertising