NEW YORK, Sept. 08, 2021 (GLOBE NEWSWIRE) — Logiq Inc. (NEO:LGIQ)(OTCQX:LGIQ), a global provider of award-winning e-commerce and fintech solutions, has partnered with IRIS.TV, the leading video data platform, to utilize IRIS_ID, a unique global identifier assigned to individual videos, to provide greater transparency and performance in streaming video for e-commerce marketers.
This partnership enables contextual and brand-safe connected-TV (or “CTV”) targeting for e-commerce marketing programs, as CTV continues to be one of the fastest-growing advertising platforms. Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. ...
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Logiq Partners with IRIS.TV to Provide Video-Level Data to E-Commerce Marketers and Improve Video Campaign Performance