Lululemon Athletica (LULU), the Canadian athletic apparel retailer, should ride out the COVID-19 storm and surpass its high (266) from February 20th. Company management must have looked to Aaron Feuerstein as an exemplar of corporate social governance. When Malden Mills, a 90-year-old textile mill in Lawrence, Massachusetts, burned to the ground, on December 11, 1995, CEO, Aaron Feuerstein had to let go of 3,000 employees right before Christmas.
Malden Mills was the largest employer in one of Massachusetts' poorest towns. Feuerstein, third-generation owner, businessman and philanthropist, had just turned 70. Rather than cash