Like many companies, Lumber Liquidators (LL) is feeling the sting of US tariffs and downplaying it for investors. The company’s Q1 earnings call reflects this tempered optimism, describing the offset of rising inventory costs by "cost mitigation efforts." The company will face a challenging year, and its share price will likely continue to struggle as operating profit remains elusive in a 25% tariff environment.
Despite a bleak prognosis for 2019, the company has several factors in its favor in the long term. It maintains a lean business model and continues to strive to