- Magnite recently fell 20% right before releasing their earnings over general fears about the impact of IDFA and the deprecation of cookies.
- IDFA and the possible elimination of cookies actually favors Supply Side Platforms (SSP) like Magnite.
- The acquisition of SpotX gives Magnite the scale to become a dominant SSP in the Connected TV market.
- Magnite's primary competition now is Comcast - Freewheel.
- The gap between The Trade Desk and Magnite's valuation should close as publishers' first party information increases the value of SSPs.
For further details see:
Magnite: Recent Privacy Changes In The Ad Market Favor The Company