Activision Blizzard (ATVI) is one of the most dominant video game companies in the US. The company owns some of the most popular franchises in the world, including the likes of Call of Duty, Warcraft, Diablo, and StarCraft. While Activision Blizzard still has an enormous fanbase, the company is facing fierce competition, particularly from free-to-play games.
The industry shift towards free-to-play could represent some problems for the company. The free-to-play model has become increasingly popular over the past few years. In fact, many of the most popular games today like Fortnite and League of Legends