In the first part of this two-part series we explored the history and business model of Manchester United (MANU), one of the most successful and popular sports franchises in the world. In this concluding second part, we will value Manchester United as a business, consider industry demand for the club’s content and explore some of the main risk factors.
Competition for Compelling Content is Intensifying
If we consider the media landscape today, there are two main forms of participants: content generators and content buyers. Content generators are split between the studios, which make