- Marin Software ( NASDAQ: MRIN ) stock jumped 43% postmarket on Monday after the digital marketing software firm announced integration of Snapchat ad campaigns with its flagship MarinOne platform.
- Integration with Snapchat's marketing API gives advertisers better insights and improves the performance of their Snapchat campaigns via machine learning and automation.
- Advertisers can optimize their Snapchat and other paid social campaigns, as well as paid search, e-commerce, display, and app campaigns to help generate additional demand.
- MarinOne unifies AI bidding, budget pacing, forecasting, performance insights and recommendations to help advertisers maximize the reach of their Snapchat marketing investment.
- "Snapchat has enormous reach with millennial and Gen Z shoppers who hold $4.4T in global spending power. This gives brands an opportunity to drive brand awareness and revenue with future customers," said MRIN CEO Chris Lien.
- Shares of MRIN have declined ~55% YTD.
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Marin Software stock jumps aftermarket on Snapchat integration