Over the course of the first two articles of this series, we have established the major public cloud companies and how they are competing based on salesforce and reach. The underlying themes that differentiate performance are the effective deployment of capital to harness their existing customers and forging newer alliances to further strengthen relationships with customers while extending reach. Another theme is that of technology and the support systems in place to help clients achieve their desired outcomes, which brings into equation hybrid cloud management. Lastly, the nature of cloud deployments is such that many