Summary
- Meta Platforms, Inc. may similarly expand WhatsApp Pay's capabilities to include e-wallet systems, utility/deliveries, gaming, and e-commerce, emulating WeChat and KakaoPay's success thus far.
- While the fintech segment is still at nascency, an aggressive market grab exercise may yield surprisingly robust results, given WhatsApp's leading 2.2B user base.
- Meta Platforms' WhatsApp Pay may potentially deliver $22B in revenue over the next few years due to its strategic partnerships in India, Brazil, and potentially in the U.S.
For further details see:
Meta: The $22B WhatsApp Opportunity