The upcoming console battle between the Microsoft (NASDAQ: MSFT) Xbox Series X and Sony (NYSE: SNE) PlayStation 5 is just around the corner with both systems slated to launch this holiday season. However, unlike previous console cycles, this new generation may not be fought over unit sales but instead over subscribers.
The ability to digitally download a game was a defining experience of the current generation of PS4 and Xbox One users. But cloud gaming will be the focus of the next era, and the only way these companies can differentiate their respective platforms is much like how Netflix stands out from the competition -- with exclusive content.
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