While demographic trends are rarely surprising, the enormity of their impact can often be overlooked. For example, over just the last few years, the Millennial generation has evolved, aging from primarily a cohort of cash-strapped students to that of a major share of the US workforce and a powerful consumer group. And like a glacier carving out the side of a mountain, Millennials are slowly, but surely making an indelible mark on the world's largest economy.
While the media often likes to portray a stereotypical image of Millennials, in this piece, we will dive into