2024-05-06 06:38:34 ET
Summary
- Miniso's FY 2023 earnings show a 54% YoY increase in revenue and a historical high gross margin of 43.1%.
- The company's partnership with global intellectual property (IP) brands has been key in its successful "emotional marketing" strategy.
- Miniso's international business is a major driver of growth, with North America and Europe experiencing the highest growth rates.
Miniso ( MNSO ) is a well-known retailer in China specializing in household and consumer goods including cosmetics, stationery, toys, and kitchenware, with footprints all over the world . It was known for selling low-cost items, but has now developed into the largest retailer of branded items through its strategy of partnering with other " IP " (Original meaning is "Intellectual Property", but in China, it means the branding, characters (in a movie or animation), and the style)....
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Miniso: Surging In Business Against The Economic Down Cycle