A couple of years ago it was announced that Macy's (M) is investing in what it's calling its "Growth50" stores; a $200M investment to upgrade 50 key stores across the U.S., in order to create a more vibrant shopping customer experience. Among other things, the Growth50 stores were upgraded with new lighting and flooring, renovated fitting rooms and restrooms, new or expanded mattress or furniture departments, new product assortments unique to each location's demographics, new food and beverage options, increased staffing levels, and new services like 'My Stylist' (a complementary personal shopping service),