Nautilus (NLS) established in 1986 is a consumer fitness products company. Business activities cover designing, developing, sourcing and marketing cardio, strength, and accessories. Equipment sold in the U.S. (88%), Canada (5%), and international (7%) under recognized brands. Nautilus®, Bowflex®, Octane Fitness®, Schwinn®, and Universal®.
The direct business offers products to consumers via television, internet, and catalogs. The retail store sells through a network of independent companies. Further, revenue realized from licensing brands and intellectual property.
Nautilus' long-term strategy is marketing to consumers and retail customers