NBA All-Star Jimmy Butler's BIGFACE Coffee Pops Up in San Francisco with Square
MWN-AI** Summary
NBA All-Star Jimmy Butler is bringing his coffee brand, BIGFACE, to San Francisco with a two-week pop-up at Square's Corner Store in the Mission District from July 10-27, 2023. This marks Butler's first business venture since joining the Golden State Warriors, allowing him to blend his entrepreneurial spirit with his new Bay Area community.
BIGFACE originated in 2020 during the NBA Bubble when Butler began brewing coffee for fellow players out of his hotel room due to a lack of quality options. Since then, it has evolved into a premium lifestyle brand focused on specialty coffee, emphasizing sustainability and quality sourcing. Butler leveraged Square's payment solutions for BIGFACE, which has also participated in various cultural and sporting events across the country.
The pop-up promises a unique coffee experience, offering espresso drinks, cold brews, pour-overs, and exclusive merchandise honoring San Francisco's local culture. Customers using a Cash App Card will enjoy a 15% discount on their purchases.
Butler expressed his enthusiasm for the event, stating, "Coffee brings people from all different backgrounds together," and sees this partnership with Square as an ideal opportunity to connect with the community that has embraced him.
The Corner Store has previously spotlighted local businesses through workshops and events. Following the BIGFACE pop-up, Square plans to collaborate with local nonprofit SF New Deal to support small business operators, marking a continued commitment to local entrepreneurship. The pop-up demonstrates how passion combined with the right tools can turn a vision into a successful reality. For more information about BIGFACE and Square, visit their respective websites.
MWN-AI** Analysis
The recent announcement of NBA star Jimmy Butler's BIGFACE Coffee pop-up in San Francisco, powered by Square, signifies a savvy alignment of sport, culture, and entrepreneurship. Scheduled from July 10 to 27 at Square’s Corner Store in the Mission District, this two-week event has the potential to significantly impact both Butler’s brand and the local coffee scene.
From a market perspective, there are several noteworthy takeaways. First, Butler's transition from athlete to entrepreneur highlights the increasing trend of sports figures leveraging their fame to create successful brands. BIGFACE Coffee, which began amid the NBA pandemic bubble, has effectively tapped into the premium coffee segment and will benefit from San Francisco’s rich coffee culture. As consumers continue to shift their preference towards specialty and ethically sourced products, BIGFACE is well-positioned to capture this demand.
Furthermore, the partnership with Square is a strategic move that not only facilitates seamless payment processes but also enhances BIGFACE's reach and operational efficiency. Square’s established infrastructure, including the Cash App incentive for customers, shows a commitment to driving foot traffic to the pop-up and increasing customer engagement.
Analyzing the potential for growth, Butler's connection to the Bay Area, highlighted by his recent move to the Golden State Warriors, enables a stronger local connection that could translate into brand loyalty. Additionally, the exclusive merchandise tied to the pop-up, which pays homage to the local community, further reinforces this bond.
Investors and stakeholders in the coffee industry should monitor this pop-up's performance closely. The success or otherwise could set a precedent for other athletes looking to monetize their brands, while simultaneously indicating larger market trends within the specialty coffee segment. Overall, Butler's BIGFACE Coffee is a compelling case study in branding, community engagement, and the intersection of sports and commerce.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
BIGFACE, powered by Square, will run July 10-27 at Square’s Corner Store location in the Mission District
Square today announced that Golden State Warriors star and Square seller Jimmy Butler will bring BIGFACE to San Francisco through an exclusive pop-up at Square's Corner Store in the Mission District. The two-week pop-up, running from July 10 to 27, marks Butler's first local business venture since joining the Warriors, connecting his entrepreneurial passion with his new home and community in the Bay Area.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250708304198/en/
Butler’s BIGFACE journey began in 2020, when his deep personal passion for coffee merged with an unmet need for high-quality coffee in the NBA bubble. Butler started brewing and selling out of his hotel room for fellow players, and BIGFACE was born. Since then, BIGFACE has evolved into a thriving business, a premium lifestyle brand, and a respected name in specialty coffee. With a commitment to excellence and a focus on sustainably sourcing the finest specialty coffees on the planet, BIGFACE coffee not only tastes remarkable, but also supports the people and ecosystems behind each cup.
Butler turned to Square when he opened the BIGFACE flagship store in Miami in 2024, and uses Square to power payments when BIGFACE pops up at cultural and sporting events like PSG House in LA and the Miami Grand Prix. BIGFACE’s Miami flagship not only sports Square Register, Square Terminal, and the new Square Handheld – but also features a sleek Modbar espresso set up, a grab-and-go BIGFACE ReadyBev station, and an exclusive collection of premium apparel and gear, making it a cultural hub for coffee and creativity.
“San Francisco's coffee culture is legendary, making the city an ideal fit for BIGFACE,” said Jimmy Butler, founder of BIGFACE Coffee. “Coffee brings people from all different backgrounds together, so partnering with Square to bring BIGFACE to the Mission is the perfect way to connect more deeply with the Bay Area and show love to a community that's embraced me.”
The BIGFACE pop-up will offer espresso drinks, cold brew, and pour-over coffee, all of which can be personalized with BIGFACE’s signature coffee infusions, including vanilla, salted caramel, and strawberry. Bottled and canned ReadyBev coffees and juices will also be available. BIGFACE is designing SF-exclusive merch for the pop-up, which pays homage to the location’s legacy as the former home of beloved Lucca Ravioli, and is only available at the Corner Store. Customers paying with a Cash App Card will receive 15% off all purchases at the pop-up.
“Jimmy Butler's evolution from NBA all-star to coffee entrepreneur perfectly exemplifies how passion and the right tools can transform any business dream into reality,” said Lindsey Irvine, Head of Marketing at Square. “At Square, we know that local business matters, and that sellers are among the most powerful community connectors. Giving Jimmy a space to connect more closely with the local community is the perfect next chapter for the Corner Store.”
Event Details:
- What: BIGFACE, powered by Square – a cultural hub and coffee pop-up
- Where: The Corner Store, 1100 Valencia Street, Mission District, San Francisco
- When: July 10-27, 2025, 9 a.m. to 6 p.m. daily
The Next Evolution of the Corner Store
The BIGFACE pop-up follows the Corner Store's successful June programming that celebrated San Francisco's small business community through workshops, networking events, and educational sessions. More than 2,000 neighborhood locals and businesses have been served by the Corner Store so far.
Following the BIGFACE pop-up, Square will partner with local nonprofit SF New Deal to bring a local business operator into residency at the Corner Store through the remainder of the year, continuing both organizations’ missions to support and showcase small and local businesses. SF New Deal strengthens neighborhoods by making it easier for under-resourced small business owners to succeed.
For more information about BIGFACE, please visit www.bigfacebrand.com . For more information about Square, please visit squareup.com .
About Square
Square helps sellers more easily run and grow their businesses with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. For more information, visit www.squareup.com .
About BIGFACE
BIGFACE is a culture shifting coffee brand founded by NBA star Jimmy Butler which simultaneously provides specialty coffee to the connoisseur while introducing the mainstream consumer to top tier specialty coffee. With an attention to design, sourcing, story, and innovation, every BIGFACE product will invite the consumer to share in and share with others, a love for coffee and the community around it.
Coffee is the common thread woven into the very fabric of our lives. Coffee drives us, inspires us, connects us, and revives us. Our vision is a world with better coffee, big dreams and bigger smiles while searching for the uncommon.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250708304198/en/
FAQ**
How does the collaboration between BIGFACE and Square, specifically "Block Inc. Class A XYZ", enhance the customer experience at the San Francisco pop-up compared to other locations?
What strategies will BIGFACE implement, in partnership with "Block Inc. Class A XYZ", to ensure the long-term sustainability of the San Francisco pop-up beyond July 27?
How significant is the role of "Block Inc. Class A XYZ" in supporting Jimmy Butler's transition from NBA star to coffee entrepreneur through logistics and payments at the Corner Store?
In what ways does BIGFACE plan to engage with the local community during the pop-up, leveraging resources from "Block Inc. Class A XYZ" to maximize impact?
**MWN-AI FAQ is based on asking OpenAI questions about Block Inc. Class A (NYSE: XYZ).
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