Investment Thesis
Nike (NYSE: NKE) is not going anywhere, they have a solid consumer base, and despite their premium price point in today’s troubled economy they have proven to be able to sell through full price items. Additionally, digital revenues increased 79%, showing huge amounts of interest in the Nike brand. However, it is difficult to sustain these numbers especially with Nike’s premium price point, and the challenge of other competitors. The stock has run up dramatically from a 52-week low of $60. Between the 52-week low and the 52-week high (a span of