2023-03-22 08:12:13 ET
- Nitches ( OTCPK:NICH ) has announced the launch of Lifestyle of Spirits, a new arm of the company focused on curating and developing liquor brands.
- The expansion into the liquor industry is a strategic move for Nitches, as the company aims to capitalize on the growing trend of social media influencers and their impact on consumer behavior.
- Liquor sales in the US alone reached $29.9B in 2021 and the global liquor market is expected to reach $1.7B by 2025.
- The potential for growth in the industry is immense, and Nitches is committed to identifying and developing unique and high-margin product opportunities.
- "We believe that our long-term vision, anchored in excellence and creativity, will allow us to identify diamonds in the rough and bring them to the forefront of their respective verticals." said the company's CEO John Morgan.
For further details see:
Nitches announces expansion into the liquor industry