Like most industries, the salmon business is not going through its best moment. Salmon supply growth is not expected to see a significant decrease, and demand plunged amid the current pandemic, mainly from the HORECA (Hotels, Restaurants, and Catering) segment. This caused a sharp decline in prices and is negatively affecting the margins of the salmon companies. Therefore, firms in this industry are trading at a discount compared with 2019 average stock prices.
However, the picture is completely different in the long run. The global population is expected to continue growing and reach 9.7 billion