NVIDIA's (NASDAQ: NVDA) gaming segment has posted strong sales results this year, but competition will heat up this fall. New gaming cards and game consoles will launch this holiday powered by custom processors from rival Advanced Micro Devices (NASDAQ: AMD). Yet NVIDIA may have the answer in the new Ampere RTX 30 gaming cards announced on Sept. 1.
NVIDIA says the RTX 30 series delivers up to two times the performance over the previous Turing generation when used for ray tracing. NVIDIA originally introduced ray tracing with its Turing RTX cards in 2018, which rendered more accurate lighting and shadow effects in-game.
Overall, the new Ampere gaming chips pack an impressive 28 billion transistors, which is significantly higher than the 15.4 billion under the hood of Microsoft's (NASDAQ: MSFT) upcoming Xbox Series X.