NVIDIA's (NASDAQ: NVDA) latest generational leap in computer graphics appears to be a game-changer, as its latest RTX 30 series GPUs (graphics processing units) based on the 8-nanometer (nm) Ampere architecture are going to deliver a huge bump in performance over the previous-generation Turing cards.
The new cards seem to be generating a lot of buzz, especially because of their aggressive pricing. NVIDIA says that the new Ampere GeForce RTX cards "deliver up to 2x the performance and 1.9x the power efficiency over previous-generation GPUs," but they are priced identically to their previous-generation counterparts. This could be bad news for the highly anticipated Sony (NYSE: SNE) PlayStation 5 console, which could end up being severely underpowered when compared to entry-level NVIDIA cards.
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