2023-12-17 09:15:00 ET
It looked for a brief moment like office wear was making a comeback and casual wear would go to the back of your closet. But although some people are wearing suits to the office again, athleisure isn't going anywhere. Actually, it's going everywhere, beyond the gym. Many clothing companies are joining the fray, but some are making a bigger splash.
Lululemon Athletica (NASDAQ: LULU) was one of the first ones on the scene and is dominating the premium activewear industry. On Holding (NYSE: ONON) , however, is making a formidable challenge as a top premium brand. Let's see which one could win in 2024.
Lululemon helped create the athleisure trend through its popular yoga pants and now full collection of apparel, accessories, and most recently, women's footwear. It's taken the fitness community by storm and engaged fans with content, classes, and branding that says "We get you."
For further details see:
On Holding vs. Lululemon: Which Premium Activewear Stock Will Be the Winner in 2024?