2023-07-05 16:23:17 ET
- Pinterest's ( NYSE: PINS ) partnership with Amazon ( NASDAQ: AMZN ) looks as if it is already live, which investment firm RBC Capital Markets said is "earlier than expected."
- RBC Capital Markets analyst Brad Erickson said there will likely be more details at Pinterest's ( PINS ) analyst day in September and with the partnership already live (at least on Pinterest's mobile app), it could help drive ad load.
- "We continue to believe that PINS has an opportunity to increase ad load further (we observed 300 [basis points] of ad load expansion from April to June) along with the Amazon partnership which should drive increased auction density and likely CPM inflation at least in the [near-term], all of which are positive in our view," Erickson wrote in an investor note.
- Pinterest ( PINS ) shares gained 1.8% to close at $27.73 on Wednesday.
For further details see:
Pinterest, Amazon partnership is live 'earlier than expected:' RBC