Thesis
Despite the share price falling by more than 1.4% over the past year from $80.90 in June 2019, Planet Fitness Inc's (PLNT) is arguably at its best bull-run. The growth of the franchise units towards the 4000th mark coupled with the strengthening median (US) household income will help the company to achieve higher profits and international success.
Introduction
Up into the new year, Planet Fitness announced that new members would enjoy 1$ subscription fees (till January 29th). Afterwards, they would continue paying the $10 monthly subscription without any commitment fee. Such treaties