(TheNewswire)
Former NFL Athlete Derek West BringsOver 20 Years of Sales Experience In Sports Nutrition and WellnessIndustries Fostering Strong Relationships With Wal-Mart, Costco, andMore
MISSISSAUGA, ON – TheNewswire - November 8, 2021 – PlantFuelLife Inc. (CSE:FUEL) (CNSX:FUEL.CN) (OTC:PLFLF) (FSE:BR1B)( "PlantFuel" or the"Company") the scientifically focused plant-based wellnesscompany , today announced former NFL player DerekWest as its newly appointed Vice President of Sales. West will beresponsible for building out the overall mass channel strategy andpipeline for PlantFuel.
“Brad has been incredibly successful in this sectorand with my added experience, I think we can be unstoppable in pavingthe way for quality plant-based supplements that truly perform,”said Derek West. “PlantFuel recently had an incredible launch withGNC and now we have to take that momentum and scale it to a globalaudience.”
After playing for the NFL for five years, Derek leftthe NFL and has been involved in the Sports Nutrition and Fitnessindustries for the past 21 years. Working for a variety of companiesincluding MusclePharm, EAS, Europa Sports, TruWomen, and Peels, Derekhas predominantly been involved in the roles of Sales and Marketing.He has been instrumental in assisting companies to expand theirproducts from the key Specialty channels to the Massmarkets.
Over the course of his career, Derek has establishedstrong relationships with top global retailers such as, Wal-Mart,Costco, Walgreens, 7-11, Vitamin Shoppe, and Kroger, managing over100’s of millions of dollars in retail sales. He also served as acategory captain at major sporting goods franchises including BallyTotal Fitness, The Sports Authority, and Dicks Sporting Goods. AsPlantFuel’s Vice President of Sales, West will develop a strategicFDM (Food, Drug, Mass) sales strategy with the help of hiswell-established industry connections to expand PlantFuel’s retailfootprint globally.
“We have an incredible team of top experts in theindustry, now strengthened with the addition of Mr. West,” said BradPyatt, Chief Executive Officer of PlantFuel. “We are confident wehave the right team in place to win in the growing Plant-based sportsnutrition performance sector.”
About PlantFuel Life Inc.
PlantFuel Life Inc is a scientifically focusedplant-based wellness company managed by a group of successfulentrepreneurs who have extensive experience in the areas of consumerpackaged goods, manufacturing, logistics, and distribution. FUEL is aCPG life science company focused on the plant-based foods andsupplements industry. https://plantfuel.com/
The Canadian Securities Exchange ("CSE") hasneither approved nor disapproved the contents of this news release.Neither the CSE nor its Market Regulator (as that term is defined inthe policies of the CSE) accepts responsibility for the adequacy oraccuracy of this release.
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