(TheNewswire)
PlantFuel will have a major presenceat Tough Mudder events throughout the United States, connecting withfitness-minded consumers as they compete in physicalchallenges and obstacle courses.
MISSISSAUGA, ON – TheNewswire - July 2 1 ,2021 -- PlantFuel Life Inc. (CSE:FUEL) (CNSX:FUEL.CN) (OTC:BLLXF)(FSE:BR1B) ("PlantFuel" or the "Company")announces that its PlantFuel brand has signed an agreement with ToughMudder, a global sports and active lifestyle brand with over six million participantsand growing, spanning 19 countries. Tough Mudder hosts more than 130non-competitive and competitive events annually and effectivelyreaches millions of fitness-minded consumers every month.
As an innovative and breakthrough plant-basedperformance brand, PlantFuel will provide Mudders access to itscategory-leading Performance Protein to support strength and recovery. Performance Protein is atri-blend of 20g of vegan- and plant-based proteins that contains allnine essential amino acids, and is fortified with performancemushrooms and BCAAs. The brand will also have recovery stationson-course at select events to provide participants with performanceand recovery support when they need it most.
“Tough Mudder is a proven lifestyle brand that has an impressivefollowing of fitness-minded consumers plus brand penetration on a globalscale . This presents us with an ideal opportunity to tell the PlantFuel® story of how our clinicallyproven plant- based ingredients address a significant gap in today’s market,” says Brad Pyatt,Founder of PlantFuel®. “Tough Mudder provides a meaningful platformthat inspires people to step outside of their comfort zones as theystretch their physical and mental limits. PlantFuel® is the ideal,cutting-edge, plant-based solution to help Mudders maximize theirexperience . They canalso feel good about the fact that we support theenvironment by using zero-waste packaging forour eco-conscious products.”
"PlantFuel stood out to us from day one because ofour shared dedication to helping Mudders reach their fullpotential,” says Rebecca McKinnon, Vice-President of North AmericanPartnerships at Tough Mudder. “Mudders are always looking for newand innovative ways to refuel and recover on and off the course, andwe look forward to sharing this proven plant-based solution withthem.”
PlantFuel® was founded by Pyatt, a nutrition industry veteran andformer NFL athlete who is bringing the next big thing to sportsnutrition and plant-based consumers as well as fitness enthusiasts whoseek the best in performance support.
PlantFuel will be officially launching August 19th at all US GNClocations.
For more information on PlantFuel® products, pleasevisit www.plantfuel.com .
For more information on Tough Mudder, please visit www.toughmudder.com
About PlantFuel
PlantFuel Life Inc. is a scientifically focused,plant-based wellness company managed by a group of successfulentrepreneurs who have extensive experience in the areas ofconsumer packaged goods, manufacturing,logistics, and distribution. FUEL is a CPG life science companyfocused on the plant-based foods and supplements industry. www.plantfuel.com .
About Tough Mudder, Inc.
Founded in 2010 with the launch of the?ToughMudder?obstacle course?event series,?Tough Mudder is a leadingglobal sports and active lifestyle brand.?With more than 6 millionparticipants, the company hosts more than 130 challenges (Tough MudderKids, Tough Mudder 5K and Tough Mudder Classic) and endurance (TougherMudder, Toughest Mudder and World’s Toughest Mudder) events annuallyin 19 countries.?The company’s content studio provides millions ofengaged online?brand enthusiasts with wellness, nutrition andinspiring content delivered daily across social and digitalplatforms.?Tough Mudder’s brand of teamwork-based challenge eventsand digital fitness experiences are unique in the endurance andobstacle course industries, and over 500,000 new participants arewelcomed to the global Tough Mudder community every year. For moreinformation visit www.toughmudder.com .
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