(TheNewswire)
Demand for vegan products on Amazon continues toaccelerate. PlantFuel plans to turbocharge its digital channel salespartnering with the world's biggest online marketplace.
MISSISSAUGA, ON – TheNewswire - January 31, 2022 -- PlantFuel Life Inc. (CSE:FUEL) (CNSX:FUEL.CN) (OTC:PLFLF) (FSE:BR1B) ( "PlantFuel" or the"Company") announces that its newPlantFuel line of revolutionary, plant-based supplements andnutritional products is now available on Amazon's Launchpad platform,which empowers innovative brands.
PlantFuel® was founded by Brad Pyatt. A nutritionindustry veteran and former NFL athlete, Pyatt now brings the next bigthing to sports nutrition and customers that seek plant-basedproducts.
Amazon Launchpad is unique. It showcases promisingproducts from startups with powerful founding stories, then gives thempromotional perks — including chances to be featured in Amazonemails, Instagram, on their homepage or via other Amazon campaigns. Ontop of that, these brands receive exclusive marketing support fromAmazon. Startups also enjoy access to a company Launchpadrepresentative that guides sellers as they build their brand and lookat global expansion possibilities like Amazon Australia, EU, andJapan.
"We are excited to be included in Amazon'sLaunchpad program. We believe it will enable us to reach a broaderaudience, introduce much-needed alternatives to current whey-basedsupplements, and solidify PlantFuel® as a category leader inperformance plant nutrition," comments Pyatt. "After ourinitial conversations with Amazon's Launchpad, the interest was highon both sides to introduce our breakthrough plant-based products totheir millions of customers. Many have been looking for premiumnutrition but have not found any answers in the plant-basedspace…until now."
Furthermore, PlantFuel's Brand Store is alsoofficially live on Amazon. According to statista.com and eMarketer, 63percent of online shoppers go to Amazon when they start searching forproducts. PlantFuel believes that this should increase awareness andcustomer acquisition.
"As the founder of PlantFuel, my mission wassimple: start a new frontier in plant-based supplement initiatives byexpanding the current landscape using ingredient technologies. We onlyuse the latest, greatest innovations for our wellnessplatform," confirms Pyatt. "Our team of leading physiciansand formulators has worked for years to bridge the gap betweentraditional sports nutrition and plant-based ingredients. Until now,no plant-based products could deliver to the sports nutritioncategory. Our trailblazing line of supplements solves this dilemma.Finally, athletes and consumers have truly effective, plant-based,sports nutrition products to maximize peak performance."
About PlantFuel Life Inc.
PlantFuel Life, Inc., is a scientifically focused,plant-based wellness company managed by successful entrepreneurs withextensive experience in the areas of consumer-packaged goods, manufacturing, logistics, and distribution. FUELis a CPG life science company focused on the plant-based foods andsupplements industry. https://plantfuel.com/
About Amazon Launchpad
With Amazon Launchpad, startups and other smallbusinesses and new brands can overcome many of the challengesassociated with launching new products by leveraging Amazon'smarketing tools, ecommerce expertise, and fulfillment network, whilereceiving unique merchandising opportunities, curated webinars,content creation tools, AWS credits, and more. Launchpad also helpsbrands take advantage of all that Amazon offers to help smallbusinesses grow, including new pilot programs, promotions, and events.Launchpad then makes it easier for customers to discover these brandswith a dedicated shopping destination. To learn more about the AmazonLaunchpad program, visit www.amazon.com/launchpad/signup. To shop theAmazon Launchpad store, visit www.amazon.com/launchpad
About Amazon
Amazon is guided by four principles: customer obsessionrather than competitor focus, passion for invention, commitment tooperational excellence, and long-term thinking. Customer reviews,1-Click shopping, personalized recommendations, Prime, Fulfillment byAmazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV,Amazon Echo, and Alexa are some of the products and servicespioneered by Amazon. For more information,visit www.amazon.com/about and follow @AmazonNews.
The Canadian Securities Exchange ("CSE") hasneither approved nor disapproved the contents of this news release.Neither the CSE nor its Market Regulator (as that term is defined inthe policies of the CSE) accepts responsibility for the adequacy oraccuracy of this release.
Contact: ir@plantfuel.com
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