PROS Holdings (PRO) is a CPQ (Configure, Price and Quote) software provider helps companies produce accurate and highly configured quotes making all of the complex product, pricing, and business rules centralized, automatic and available in real-time, enabled by big data and machine learning, that is, AI.
This is an expanding market, but the company is up against strong competition from big software companies like Oracle (ORCL), SAP (SAP) and Salesforce (CRM).
The excellent article from SA contributor Jan Svenda provides a useful introduction to markets, products and competition, so