2024-05-10 06:45:00 ET
Rumors emerged (again) on Thursday that Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is making progress in talks to acquire customer relationship management (CRM) specialist HubSpot (NYSE: HUBS) , according to a report by Bloomberg. The discussions appear to have advanced to the point the pair are talking terms.
It's clear that the rumored talks -- if they're happening at all -- are still in the early stages. However, if such a deal were to come together, it would mark the largest acquisition in Alphabet's history.
Let's take a look at what's at stake and what it means for investors.
For further details see:
Reports Suggest Google Is Still Pursuing HubSpot. Here's What It Means for Investors.