The share price of Revlon (REV) had kept climbing since September 2018, driven by the significant growth of operating income in the second half of 2018. However, REV's share price started to drop since March 2019. What are the main factors that are driving the price decline? Going forward, does REV have enough competitive advantages to sustain its business growth?
Business Analysis
REV owns brands including Revlon, Elizabeth Arden, Almay, American Crew, CND, and Mitchum. Among them, Elizabeth Arden is the premier skincare brand offering products including Ceramide and Prevage,