Investment Thesis
Ruhnn Holding Limited (NASDAQ: RUHN) presents a very unique opportunity for the KOL e-commerce market in China. Our analysis unveils the great potential as well as high risk for this business RUHN itself. For investors interested in this market and willing to take the risk, this might be a good target.
RUHN: What is exactly KOL E-commerce?
Ruhnn Holding Limited went public in April, branded as the No.1 KOL e-commerce company in China. You probably know what KOL means, and so should you know about e-commerce, but what exactly is KOL e-commerce?