Investment Thesis
Saga (SGPLF) ("LSE:SAGA") provides insurance brokerage services and travel tours. It also operates two cruises. Its target market is people over 50, the fastest growing and most affluent demographic in the UK. The company has been around for almost 70 years; however, it has only come around to our attention recently due to a steep discount in its stock price.
For a value investor, Saga ticks many boxes. The business generates substantial profits and free cash flow from diversified revenue streams. It also has a solid balance sheet. Furthermore, it currently