SailPoint (SAIL) is a leading provider of enterprise identity governance solutions that address a niche segment of the cybersecurity market. Given the lack of awareness amongst mid-market and non-public companies, SailPoint will have to continue to rely on its targeted push marketing strategy to artificially expand its monetizable TAM (total addressable market). This will continue to be assisted by its global partners who double as evangelists to help make a case for enterprises to adopt cyber governance solutions. As a result, there is a little organic incentive for customers to be proactive besides