%CloudComputing giant %Salesforce () is entering the %Cryptocurrency sector with the launch of a new %NFT CloudPlatform that enables users to buy and sell digital assets.
In launching the non-fungible token ( %NFT ) platform, Salesforce said that it is responding to customer demand for cryptocurrencies and related products.
“Salesforce is seeing interest from (customers) who are asking for help entering web3, and we are enthusiastic about bringing new innovations, products, and offerings to our customers in a way that allows them to build and maintain meaningful relationships with their customers,” the company said in announcing the new cloud-based platform.
The company’s goal with its platform is to make NFT selling more accessible across a variety of categories, including retail, media, fashion, and consumer goods.
However, not everyone thinks Salesforce’s move into the cryptocurrency space is a wise decision. A group of 400 Salesforce employees sent a protest letter to Chief Executive Officer (CEO) Marc Benioff in February of this year, openly questioning the move away from the company’s core business.
In 2018, Salesforce announced that it was working on a blockchain product. In 2019, the San Francisco-based company introduced a blockchain development tool. There is now a training program on Salesforce blockchain on the company’s online training site.
Salesforce’s NFT Cloud platform is currently operating in a closed pilot mode. The company has not said when the platform will become more widely available.
Salesforce stock has declined 27% year to date to currently trade at $187.15 U.S. per share.