Investment Thesis
Sally Beauty Holdings (SBH) has faced risks from pressure in the retail and beauty industry, along with competition from Amazon (AMZN). The firm, however, has an impressive niche offering, an exclusive brand portfolio that drives customers to their stores, an impressive store reach, really impressive FCF yields, and a competitive advantage of a knowledgeable product community. In addition to this, SBH is engaging in an aggressive transformation plan and only has a P/E of 6.6 to show for it. SBH also did well in the 2008 recession and is worth looking