The Cato Corp. (NYSE:CATO) is an apparel retailer with a network of 1,300 stores across the U.S. specializing in women's fashion. The company appears to be struggling with the changing landscape of brick-and-mortar retail; now reporting four consecutive years of not only declining sales, but also falling or flat same-store-sales. Beyond what can be blamed on outside forces, I see CATO as having weak brand momentum in a deteriorating operating environment. The weakness here is no secret, the stock is down 50% from its 52-week high and I see more downside ahead. This