2024-05-15 13:05:58 ET
Summary
- Shopify is leveraging AI to provide new features and an AI assistant for its merchants, helping with search engine optimization, product descriptions, and email marketing.
- The company is also using AI to improve targeting for consumer ads, creating a more personalized shopping experience and increasing customer loyalty.
- Internally, Shopify is using AI in engineering, marketing, and sales departments to enhance productivity and growth without significantly increasing headcount.
Introduction
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Shopify Is In The Early Stages Of Big AI Improvements