2024-02-16 15:55:15 ET
Summary
- The growth rate of Shopify's GMV from the last 2 years is lower than what we've seen in the past, but they're helping merchants move more volume than ever.
- The attach rate, a key performance indicator measuring revenue divided by GMV, improved in 2023, indicating Shopify's ability to generate greater value for merchants.
- Shopify's gross profit increased significantly in 2023, driven by the success of their merchants and Shopify's ability to provide unified commerce solutions.
Introduction
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Shopify Is Succeeding With Their Merchants