PR Newswire
Inspired by the new flavor, the exclusive handknit Pop-Tartigan sweater comes in 3 unique styles, available for purchase starting March 29
BATTLE CREEK, Mich. , March 28, 2023 /PRNewswire/ -- Whether crocheting, baking or choosing a cozy night on the couch over a night out at the club, it's no secret that fans are leaning hard into their "Grandma Era." Need proof? The #grandmaera hashtag has been viewed over 7.8 million times on TikTok, and the maturely major aesthetic of #grandmacore has racked up 145 million views. Today, Pop-Tarts® is launching its coziest flavor yet – new Frosted Banana Bread Pop-Tarts – with a series of limited-e knit ion crocheted Pop-Tarts Pop-Tartigan sweaters , giving fans a simple way to embrace the toasty, cozy vibes of their "Grandma Era" without any of the mixing or stitching.
Available nationwide for a limited-time only, each Pop-Tartigan sweater is handcrafted by crochet artisan London Kaye and her team and features a "granny square" crochet pattern inspired by the pastry's iconic rectangular shape and golden-brown colors that look just like Frosted Banana Bread Pop- Tarts.
Pair your cardigan with the new Frosted Banana Bread Pop-Tarts for maximum meemaw vibes. Topped with frosting and complete with the familiar aroma of freshly baked banana bread, each bite brings a mix of banana, molasses and warm spices to life for that fresh-from-the-oven taste sans kitchen skills.
"For nearly sixty years, Pop-Tarts has put ingenious twists on familiar flavors, from creating a hot fudge sundae you can put in your backpack to inventing a confetti cupcake that fits in your pocket," said Heidi Ray , Senior Director of Marketing, Portable Wholesome Snacks. "We're excited to launch our newest hack, a delicious short-cut to fan favorite nostalgic and comforting flavors – without any chance of a #bakingfail – paired with a granny chic Pop-Tarts-inspired sweater to wrap yourself up in."
Only sixty of these exclusive, handknit Pop-Tartigan sweaters will be available for purchase and will each come with a box of the new Frosted Banana Bread Pop-Tarts. Each drop will feature a selection of Pop-Tartigans in three universally appealing styles:
- "Iconic" Pop-Tartigan: This classic style is the quintessential cardigan for all your coastal casual layering needs.
- "Crop-Tartigan" Pop-Tartigan: Inspired by Y2K style trends, this cropped version brings two fashion trends together to put the frosting on any outfit.
- "Toasty Hug Shrug" Pop-Tartigan: This shrug style wraps you up in a toasty hug and puts the spotlight on individual, oversized Pop-Tarts. It's perfect for shrugging off any evening plans you've made.
"There's nothing better than curling up in a warm, crocheted sweater, so when I found out Pop-Tarts wanted to give their fans an extra cozy piece inspired by the new flavor, I knew this collab would be a match made in granny chic heaven," said Pop-Tartigan artisan London Kaye. "My team and I hand-crafted each Pop-Tartigan sweater with warm colors and crocheted features that are sure to be the perfect accessory to embrace your cozy side."
Pop-Tarts fans can purchase a limited-eKnition Pop-Tarts Pop-Tartigan on BananaBreadPopTarts.com, beginning March 29, 2023 , at 12 p.m. EST . There will be two additional drops on March 31 and April 4 , while supplies last. Twenty sweaters will be sold each day during the promotion window and will be available on a first come-first-serve basis, so be sure to snap out of the slow life before it sells out! Pop-Tarts will also release a digital Pop-Tarts-inspired granny-square template on social media that fans can download and use to crochet a sweater of their own design at home.
Be on the lookout for new Frosted Banana Bread Pop-Tarts as they start hitting grocery aisles this month. The flavor will be available nationwide in an 8-count box for an SRP of $3.89 . Don't forget to follow Pop-Tarts on TikTok, Instagram and your other favorite social platforms to keep up with the latest food news and join in on the Pop-Tartigan Era!
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop- Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion , comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg'sTM Better Days PromiseESG
SOURCE Kellogg Company