(TheNewswire)
TORONTO, Ontario - TheNewswire - November 3, 2020 - Fusion Nutrition Inc.("FUSION"), a leading sports nutrition company founded in1998 and a recent acquisition of Sire Bioscience Inc. (CSE:SIRE)(OTC:BLLXF) (FSE:BR1B) ("Sire" or the "Company")is pleased to announce appointments of its new Director ofInternational Sales, Brad Baker, and its new Director of CanadianSales, Robin Barkhouse, both effective immediately.
Brad Baker is an elite-level global Sales &Marketing professional who has spent the last 20+ years making hismark on the global fitness industry. He logged a 16-year tenure atIovate Health Sciences, both as an original MuscleTech athlete anddelivering great success managing their US Distributor Channel and USNational Field Team. During such tenure, Mr. Baker also hit themarketing and brand jackpot as the marketing architect in deliveringIovate an Indy 500 Championship Win as a primary sponsor in theinaugural season of the program. He is widely considered a pillar ofrespect in the fitness industry. With integrity and passion inlockstep with every decision made, Mr. Baker is fearless and yetstrategic with every effort put forth, resulting in success time andtime again.
"My professional life has always been defined by the successfulpivot at the right, precise moment. SIRE presented me its peoplefirst--extraordinary, elite-level professionals and top performerswhom you would be willing to go to war with on a moment's notice andcome out victorious. Then, I was introduced to its brand,Fusion," said Baker. "Words like integrity, original,dynamic, strategic, and limitless immediately come to mind whendescribing Fusion and the people of Sire in unison. Talent is like amuscle--you either have it, or you don't. When you combine talentedpeople with an integral brand of an industry such as Fusion, youcreate an unstoppable momentum of success. I can honestly say, thevery best is yet to come."
Robin Barkhouse has 23 years of experience in thesports nutrition industry focused on the Canadian market. He startedat Toronto-based Health Body Services Inc., where he stayed for 14years and helped roll out the AllMax Nutrition brand. Very wellrespected in the sports supplement world in Canada, Mr. Barkhouse'skey to success in this industry is the individual attention he givesto customers. He enjoys taking care of their specific needs whilenurturing relationships over the years of doing businesstogether.
"I'm very excited about my role with Fusion as theDirector of Canadian Sales. Fusion has been around since 1998, and I'mso pleased to be part of a very well respected company in our space.The industry is changing fast and now, under the SIRE umbrella, it'ssuch an exciting opportunity to possibly be the first company to havelegal CBD in sports supplements," said Barkhouse.
About Fusion NutritionInc.
Website: fusionmuscle.com
Socials: @fusionmuscle
Founded in 1998, FUSION is a Canadian-based, leadingsupplement company with national distribution. It currently hostsmultiple brands, including some of the fastest-growing supplements inCanada and numerous category leaders sold in Canada's top fiveretailers. FUSION products are developed using the latest researchavailable to provide maximum efficacy by supporting the human body inits own natural processes.
About Sire BioscienceInc .
Website: sirebioscience.com
Socials: @sirebioscience
SIRE's principal business activity is to engage in theinvestment, production of, development of hemp, CBD, and non-CBDproducts. SIRE has its wholly-owned facility in Leamington, Ontario.The land parcel includes 50 acres of prime horticultural land, with a160,000 sq. ft. facility of combined greenhouse and indoor space.SIRE's goal is to become a vertically integrated CPG life sciencecompany with its "House of Brands" offering. SIRE isheadquartered in Mississauga, Ontario, and is managed by a group ofsuccessful entrepreneurs who have extensive experience in the areas ofconsumer packaged goods, manufacturing, logistics, and distribution.
FOR INFORMATION,CONTACT:
Sire BioscienceInc.
E: ir@sirebioscience.com
The CSE and Information ServiceProvider have not reviewed and do not accept responsibility for theaccuracy or adequacy of this release.
Forward-LookingInformation Cautionary Statement
This press release contains certain"forward-looking information" within the meaning ofapplicable Canadian securities legislation and may also containstatements that may constitute "forward-looking statements"within the meaning of the safe harbor provisions of the U.S. PrivateSecurities Litigation Reform Act of 1995. Such forward-lookinginformation and forward-looking statements are not representative ofhistorical facts or information or current condition, but insteadrepresent only the Company's beliefs regarding future events, plans orobjectives, many of which, by their nature, are inherently uncertainand outside of the Company's control. Generally, such forward-lookinginformation or forward-looking statements can beidentified by the use of forward-looking terminology such as"plans", "expects" or "does not expect","is expected", "budget", "scheduled","estimates", "forecasts", "intends","anticipates" or "does not anticipate", or"believes", or variations of such words and phrases or maycontain statements that certain actions, events or results"may", "could", "would","might" or "will be taken", "willcontinue", "will occur" or "will beachieved". By identifying such information and statements in thismanner, the Company is alerting the reader that such information andstatements are subject to known and unknown risks, uncertainties andother factors that may cause the actual results, level of activity,performance or achievements of the Company to be materially differentfrom those expressed or implied by such information and statements. Aninvestment in securities of the Company is speculative and subject toseveral risks including, without limitation, the risks discussed underthe heading "Risks Factors" in the Company's ListingStatement dated August 22, 2019 and filed on the Company's SEDARprofile. Although the Company has attempted to identify importantfactors that could cause actual results to differ materially fromthose contained in the forward-looking information and forward-lookingstatements, there may be other factors that cause results not to be asanticipated, estimated or intended.
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