(TheNewswire)
MISSISSAUGA, Ontario - TheNewswire - November 10, 2020 - SireBioscience Inc. (CSE:SIRE) (CNSX:SIRE.CN) (OTC:BLLXF) (FSE:BR1B)("Sire" or the "Company") announced the launch ofthe new FusionMuscle.com website to offer its customers a fully optimized andseamless e-commerce experience. Easy to navigate, the user-friendlywebsite also provides easy access to information along with africtionless checkout.
"As a young weight training enthusiast, I grew uptaking Fusion products; and this brand has staying power! Now asPresident, I am still part of the demographic we are focused on andthe insights we have are our strength. Understanding the consumersensibility first-hand, we are now able to overlay current consumerexpectations with highly-convertible e-commerce functionality,"said Blake Course, President of Fusion Nutrition Inc.
Sports nutrition company, Fusion Nutrition Inc. ("FUSION") has established itself as aleading brand because of its ability to understand the current stateof consumer behavior to stay relevant. The relaunch of the website ispart of SIRE's DTC strategy to support the market opportunity whenCannabis Health Products ("CHPs") become legal in Canada. Byscaling the distribution of its current brands, the Company will beable to add CHP offerings with already proven sales channels.
"With the relaunch of FusionMuscle.com, we aremoving forward quickly to a super-responsive platform with a pipelineof feature innovation. It is part of our overarching strategy ofpositioning our brand distribution to leverage for the onset ofCannabis Health Products regulations by Health Canada. This is notjust the beginning of our new DTC strategy but also an amazing stepleap forward," said Course.
About Fusion NutritionInc.
Website: fusionmuscle.com
Socials: @fusionmuscle
Founded in 1998, FUSION is a Canadian-based, leadingsupplement company with national distribution. It currently hostsmultiple brands, including some of the fastest-growing supplements inCanada and numerous category leaders sold in Canada's top fiveretailers. FUSION products are developed using the latest researchavailable to provide maximum efficacy by supporting the human body inits own natural processes.
About Sire BioscienceInc .
Website: sirebioscience.com
Socials: @sirebioscience
SIRE's principal business activity is to engage in theinvestment, production of, development of hemp, CBD, and non-CBDproducts. SIRE has its wholly-owned facility in Leamington, Ontario. The land parcel includes 50 acres of primehorticultural land, with a 160,000 sq. ft. facility of combinedgreenhouse and indoor space. SIRE's goal is to become a verticallyintegrated CPG life science company with its "House ofBrands" offering. SIRE is headquartered in Mississauga, Ontario,and is managed by a group of successful entrepreneurs who haveextensive experience in the areas of consumer packaged goods,manufacturing, logistics, and distribution.
FOR INFORMATION,CONTACT:
Sire BioscienceInc.
E: ir@sirebioscience.com
Forward-LookingInformation Cautionary Statement
This press release contains certain"forward-looking information" within the meaning ofapplicable Canadian securities legislation and may also containstatements that may constitute "forward-looking statements"within the meaning of the safe harbor provisions of the U.S. PrivateSecurities Litigation Reform Act of 1995. Such forward-lookinginformation and forward-looking statements are not representative ofhistorical facts or information or current condition, but insteadrepresent only the Company's beliefs regarding future events, plans orobjectives, many of which, by their nature, are inherently uncertainand outside of the Company's control. Generally, such forward-lookinginformation or forward-looking statements can be identified by the useof forward-looking terminology such as "plans","expects" or "does not expect", "isexpected", "budget", "scheduled","estimates", "forecasts", "intends","anticipates" or "does not anticipate", or"believes", or variations of such words and phrases or maycontain statements that certain actions, events or results"may", "could", "would","might" or "will be taken", "willcontinue", "will occur" or "will beachieved". The forward-looking informationcontained herein include, but is not limited to, legalization of CHPsin Canada and the Company's ability to offer CHP products infuture.
By identifying such information and statements in thismanner, the Company is alerting the reader that such information andstatements are subject to known and unknown risks, uncertainties andother factors that may cause the actual results, level of activity,performance or achievements of the Company to be materially differentfrom those expressed or implied by such information andstatements.
An investment in securities of the Company isspeculative and subject to several risks including, withoutlimitation, the risks discussed under the heading "RisksFactors" in the Company's Listing Statement dated August 22, 2019and filed on the Company's SEDAR profile. Although the Company hasattempted to identify important factors that could cause actualresults to differ materially from those contained in theforward-looking information and forward-looking statements, there maybe other factors that cause results not to be as anticipated,estimated or intended.
In connection with the forward-looking information andforward-looking statements contained in this press release, theCompany has made certain assumptions. Although the Company believesthat the assumptions and factors used in preparing, and theexpectations contained in, the forward-looking information andstatements are reasonable, undue reliance should not be placed on suchinformation and statements, and no assurance or guarantee can be giventhat such forward-looking information andstatements will prove to be accurate, as actual results and futureevents could differ materially from those anticipated in suchinformation and statements. The forward-looking information andforward-looking statements contained in this press release are made asof the date of this press release, and the Company does not undertaketo update any forward-looking information and/or forward-lookingstatements that are contained or referenced herein, except inaccordance with applicable securities laws. All subsequent written andoral forward-looking information and statements attributable to theCompany or persons acting on its behalf are expressly qualified intheir entirety by this notice.
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