Adidas (OTC: ADDYY) recently launched Baseball's Next Level, a video game that can be played inside Snap's (NYSE: SNAP) Snapchat. The retro-style game, which was developed by AvatarLabs, lets gamers play as several MLB athletes, including the Yankees' Aaron Judge, the Astros' Alex Bregman, and the Dodgers' Justin Turner.
The featured athletes all wear digital versions of the company's own 8-bit Adizero or Icon V cleats, and players can purchase the real shoes directly in the game. The $130 cleats are adorned with pixel art patterns to resemble their video game counterparts.
Image source: Adidas.